26
_____ _____ _____ _____
11. social recognition (respect,
admiration)
_____ _____ _____ _____
12. a sense of accomplishment (I've
made a lasting contribution)
_____ _____ _____ _____
13. national security (protection
from attack)
_____ _____ _____ _____
14. true friendship (close
companionship)
_____ _____
_____ _____
15. a world of beauty (beauty of
nature and the arts)
_____ _____
_____ _____
16. inner harmony (freedom from
inner conflict)
_____
_____
_____ _____
17. pleasure (an enjoyable, leisurely
life)
_____
_____
_____ _____
18. family security (taking care of
loved ones)
Adapted from Rokeach, M. The Nature of Human Values. New
York: Free Press, 1973. How others rank these values is described
after Table 3.3.
Table 3.3: What personal characteristics do you most want?
Importance to you
Final rank-
ing as Guid-
ing Principle
Values or Traits
Higher
Lesser
_____ _____
_____
_____
1. Self-controlled (thinks first,
restrained, self-disciplined)
_____ _____
_____
_____
2. Honest (sincere, truthful, disclosing)
_____ _____
_____
_____
3. Loving (affectionate, tender, caring)
_____ _____
_____
_____
4. Ambitious (hard working, aspiring)
_____ _____ _____
5. Cheerful (lighthearted, joyful)
